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Tag Archives: social media
Can Indie Film Achieve a Network Effect?
In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line. My uber goal of writing this post is to explain that the wired and mobile … Continue reading
Movie Theaters Should Think Like Netflix
This piece appeared on the Future of Film blog in April of 2011 and was by far the most successful post (measured by traffic, comments, tweets and likes) during the blog’s first year of existence. It is a “what if” … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Movie Theaters, Social Media
Tagged digital tools, filmmakers, Hollywood, independent film, innovation, internet, social media, technology
6 Comments
Storytellers and Audiences: Back Together Again
Storytellers and audiences have entered into a new relationship with each other as the Internet continues to reshape our mass media landscape. Whether it is the ability of a fan to directly fund a creative project, comment on a show, … Continue reading
Posted in Innovation, Internet, Mobile, Social Media, Storytelling
Tagged digital tools, innovation, internet, media, smart phones, social media, storytelling, technology
5 Comments
Filmmakers Need to Find a New Lens
Yesterday Sara Kiener wrote a great post on Hope for Film on the pros and cons of Kickstarting for Theatrical Distribution. It led me to write this comment on the blog which I repost here in modified form. I have … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged filmmakers, independent film, innovation, internet, social media
2 Comments
99% of All Filmmakers Should Crowd Fund
The original version of this piece appeared a year ago on the Future of Film Blog at Tribeca Film.com, a blog I created and edited. There is nothing more frustrating and time consuming for a filmmaker than raising the money … Continue reading
Posted in Independent Film, Innovation, Internet
Tagged crowdfunding, filmmakers, independent film, Indiegogo, internet, Kickstarter, social media
1 Comment
Another Crack in the Mass Media Wall
Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing
Tagged commercials, Fast Company, Hollywood, innovation, internet, mass media, networks, Prometheus, social media, The Hunger Games, Tim O'Reilly, TV
16 Comments
The 1,000 True Fans Strategy
In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
Are you Mister Jones?
In 1965 Bob Dylan released Ballad of the Thin Man, which contains this memorable three line chorus, “Because something is happening here. But you don’t know what it is. Do you, Mister Jones?” These lines were referenced in an excellent … Continue reading
Posted in Independent Film, Innovation, Internet
Tagged consumers, crowdfunding, digital tools, filmmakers, innovation, social media, technology
1 Comment
What if you could tip a filmmaker?
At the end of 2011 Louis CK pulled something off that a few years ago would have seemed like an impossible dream. He created a video of his own standup comedy show, put it up on his own site to … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged digital tools, innovation, internet, social media, technology
2 Comments
Paul Schrader wants to be your friend
Two months ago, my wife and I were leaving a movie theater when I turned on my smart phone and got the following email message from Facebook. “Paul Schrader wants to be your friend.” Somehow having just come out of … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged crowdfunding, filmmakers, innovation, Paul Schrader, social media
4 Comments