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Tag Archives: social media
Old, New and “Really Old” Media
One of the challenges in grappling with our current media environment, where old style mass media and new style Internet media collide and call each other out, is understanding how it is changing. Generally we try to see how it … Continue reading
Posted in Distribution, Hollywood, Innovation, Old Media, Uncategorized
Tagged digital tools, innovation, internet, mass media, networks, social media, technology, Tom Standage, Writing On The Wall
1 Comment
Want an Audience? Listen Carefully
There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology. Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading
Posted in Advertising, Innovation, Internet, Marketing, Social Media
Tagged digital tools, Harper Reed, innovation, internet, Obama campaign, social media, Tim O'Reilly
2 Comments
Filmmakers: Gather Your Audience Early and Often
Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune. … Continue reading
Zoe Keating, “I want to be paid in data.”
Over two years ago, I wrote a post about Zoe Keating and why she was an artist that other artists (particularly filmmakers) could learn from. Then she was a leader in using the Internet to distribute and make money from … Continue reading
Posted in Distribution, Innovation, Internet, Social Media
Tagged Big Data, filmmakers, innovation, internet, social media, technology, Zoe Keating
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You Need to Build a Database of Your Followers
Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences. And today, while catching up with my reading I had the good … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media
Tagged digital tools, filmmakers, independent film, innovation, internet, social media
3 Comments
As Social Media Marketing Increases, Will TV Ads Decline?
“What is originality? To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face. The way men usually are, it takes a name to make something visible to them.” … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media
Tagged ads, digital tools, experiences, Hollywood, innovation, internet, networks, Prometheus, social media, The Hunger Games, user experience
4 Comments
When Did I Sign Up For This “Audience Development” Thing?
Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube. Kyncl was asked about what he had learned from his experience at YouTube thus far. He states: “Lesson one: Audience development … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media
Tagged digital tools, media, networks, social media, YouTube
4 Comments
MoviePass: Who Needs Permission?
MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base. A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan priced … Continue reading
Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media
Tagged digital tools, filmmakers, innovation, internet, networks, social media
22 Comments
The Film Experience Hackathon (and why you should attend)
Yesterday my twitter feed brought news of an event taking place on October 13-14 in NYC that anyone interested in film should attend. As described on its web site: The Film Experience Hackathon is a weekend-long event whereby hackers, filmmakers … Continue reading
A Cartoon Shows Filmmakers The Right Social Media Strategy
Sheri Candler wrote a post aptly titled, “Are you brave enough to shun social media?” It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather their … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media
Tagged digital tools, filmmakers, independent film, innovation, internet, Sheri Candler, social media
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