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Tag Archives: networks
The 1,000 True Fans Strategy
In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
The Internet and Mass Media: Two Belief Systems
The battle that raged around the SOPA bill was fascinating to watch. There were a lot of blog posts and interviews full of bluster, confrontation, some sanctimonious, others nasty and yes, also informative. It is worth spending the time to … Continue reading