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Tag Archives: mass media
The Memo Deep Inside HBO
Deep inside HBO’s New York offices is a memo that was originally created 5 years ago. Each year it gets updated with new numbers and projections. This document is controlled by its corporate strategy group and it lays out the … Continue reading
Posted in Distribution, Innovation, Internet, Television, Uncategorized
Tagged digital tools, HBO, innovation, internet, mass media, networks, technology, TV
3 Comments
Another Crack in the Mass Media Wall
Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing
Tagged commercials, Fast Company, Hollywood, innovation, internet, mass media, networks, Prometheus, social media, The Hunger Games, Tim O'Reilly, TV
16 Comments