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Tag Archives: mass media
Advice For a Potential Client (creating new IP in the age of social mobile video)
Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading
Posted in Audience, Cable, Distribution, Mobile, Social Media, Television
Tagged cable TV, digital tools, innovation, mass media, networks, social media, technology
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The Achilles Heel of the Cable Networks
In Betting Against the Cable Bundle, Emily Steel captures some of the fault lines that exist in today’s mass media ecosystem. A cable TV provider, Suddenlink Communications, is in a dispute with Viacom, the media conglomerate that owns several cable … Continue reading
Posted in Broadband, Cable, Distribution, Internet, Television
Tagged cable TV, consumers, internet, mass media, networks, TV
1 Comment
Media and a Strong Culture of Experimentation
Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not). Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading
Posted in Audience, Distribution, Innovation, Internet, Old Media, Television
Tagged digital tools, innovation, internet, mass media, media, networks, social media, technology
2 Comments
Will Hollywood learn from The Fault in Our Stars?
In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Marketing
Tagged consumers, digital tools, Hollywood, innovation, mass media, social media, The Fault in Our Stars, TV, tv spots
12 Comments
Movie Piracy: Surprising Tips from a Hollywood Insider
My recent post, The Movie Studios: Blinded by Piracy, generated many public and private comments. One very smart one came in an email from a highly placed executive within the movie and television business. He has allowed me to quote … Continue reading
Posted in Hollywood, Innovation
Tagged digital tools, Hollywood, innovation, internet, mass media, networks, piracy
9 Comments
How Cable TV Invented Crowd Funding
We assume that crowd funding first appeared when Kickstarter launched five years ago. We may be wrong. You see, the cable television business invented crowd funding a long time ago, when they created the basic cable bundle. The basic cable … Continue reading
Posted in Cable, Distribution, Innovation, Uncategorized
Tagged cable TV, consumers, crowdfunding, innovation, Kickstarter, mass media, networks, sports, TV
4 Comments
Pay by the Size of the Screen? Not Likely
This was recently reported by Variety. “DreamWorks Animation chief Jeffrey Katzenberg thinks the windowing model of feature films will become a “pay by the inch you watch.” During the Entrepreneurial Leadership in the Corporate World panel at the Milken Global … Continue reading
Posted in Distribution, Hollywood, Internet
Tagged Hollywood, innovation, internet, Jeffrey Katzenberg, mass media, movie theaters, Netflix, networks, user experience
3 Comments
When (and Why) Did I Start Paying for CBS?
The broadcast TV business model has always been very simple. Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading
Posted in Advertising, Cable, Distribution, Innovation, Internet, Television
Tagged CBS, consumers, experiences, HBO, innovation, internet, mass media, Netflix, networks, The Good Wife, TV
4 Comments
Will Half of TV Melt Away?
Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s. Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading
Posted in Advertising, Cable, Distribution, Innovation
Tagged digital tools, Hollywood, internet, Kevin Kelly, mass media, Netflix, networks, social media, technology, Tim Wu, TV
11 Comments
Old, New and “Really Old” Media
One of the challenges in grappling with our current media environment, where old style mass media and new style Internet media collide and call each other out, is understanding how it is changing. Generally we try to see how it … Continue reading
Posted in Distribution, Hollywood, Innovation, Old Media, Uncategorized
Tagged digital tools, innovation, internet, mass media, networks, social media, technology, Tom Standage, Writing On The Wall
1 Comment