Tag Archives: filmmakers

What is Premium (Video) Content?

Posted on October 27, 2016 by Chris Dorr

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television | Tagged , , , , , , , , , , | 2 Comments

The Audience Fund for Indie Film

Posted on March 28, 2014 by Chris Dorr

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading →

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments

Two Distribution Scenarios for Successful Indie Films

Posted on March 6, 2014 by Chris Dorr

Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you.  The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime. … Continue reading →

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , | 17 Comments

The Denial at the Heart of Indie Film

Posted on February 28, 2014 by Chris Dorr

It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality.  There are two groups of people within this world. Those who deny the … Continue reading →

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , | 15 Comments

The More Films, The Better

Posted on January 24, 2014 by Chris Dorr

Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact that the NY Times reviewed 900 films during 2013.  … Continue reading →

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , , , , | 7 Comments

Filmmakers: Gather Your Audience Early and Often

Posted on January 8, 2013 by Chris Dorr

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments

Zoe Keating, “I want to be paid in data.”

Posted on December 12, 2012 by Chris Dorr

Over two years ago, I wrote a post about Zoe Keating and why she was an artist that other artists (particularly filmmakers) could learn from.  Then she was a leader in using the Internet to distribute and make money from … Continue reading →

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You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the good … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

Two Models For A Movie Hackathon

Posted on October 10, 2012 by Chris Dorr

The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  They … Continue reading →

Posted in Hollywood, Innovation, Internet | Tagged , , , , , , , | 2 Comments

Who Are Those “People With The Algorithms”?

Posted on October 7, 2012 by Chris Dorr

I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked Age, … Continue reading →

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , | 1 Comment