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Tag Archives: experiences
When (and Why) Did I Start Paying for CBS?
The broadcast TV business model has always been very simple. Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading
Posted in Advertising, Cable, Distribution, Innovation, Internet, Television
Tagged CBS, consumers, experiences, HBO, innovation, internet, mass media, Netflix, networks, The Good Wife, TV
4 Comments
As Social Media Marketing Increases, Will TV Ads Decline?
“What is originality? To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face. The way men usually are, it takes a name to make something visible to them.” … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media
Tagged ads, digital tools, experiences, Hollywood, innovation, internet, networks, Prometheus, social media, The Hunger Games, user experience
4 Comments
Why Babe Ruth and Michelangelo would love the iPad
Software engineers call it “user experience”, the phrase that describes the way human beings interact with computers. Unfortunately this “user experience” is often not the most “human” of experiences, as it seems designed more for engineers than regular people. Now … Continue reading
Posted in Innovation, Mobile
Tagged consumer electronics, digital tools, experiences, innovation, internet, technology, user experience
7 Comments
In this digital age, what is a filmmaker?
Isn’t it curious in this age where more moving images get created and distributed digitally that there is this group of people who still call themselves “filmmakers”? It seems a term that is so archaic, so analogue, so yesterday’s news. … Continue reading
Posted in Independent Film
Tagged consumers, digital tools, experiences, filmmakers, internet, media
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What should companies create, features or experiences?
When a technology company launches a new product, be it a device, a piece of software or a web based service they always talk about the features enabled by this new product. They generate a list where all kinds of … Continue reading
Posted in Uncategorized
Tagged consumers, experiences, features, innovation, products, smart companies, technology
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