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Tag Archives: digital tools
What is Premium (Video) Content?
Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television
Tagged cable TV, digital advertising, digital tools, filmmakers, Hollywood, Netflix, networks, social media, technology, Vimeo, YouTube
2 Comments
Advice For a Potential Client (creating new IP in the age of social mobile video)
Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading
Posted in Audience, Cable, Distribution, Mobile, Social Media, Television
Tagged cable TV, digital tools, innovation, mass media, networks, social media, technology
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Media and a Strong Culture of Experimentation
Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not). Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading
Posted in Audience, Distribution, Innovation, Internet, Old Media, Television
Tagged digital tools, innovation, internet, mass media, media, networks, social media, technology
2 Comments
What Taylor Swift Gets Right
Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and streaming services don’t pay … Continue reading
Posted in Innovation, Internet, Social Media
Tagged 1989, audience, digital advertising, digital tools, internet, music industry, social media, Spotify, Taylor Swift
5 Comments
Film in the Future and Fan Uploaded Content
I recently did a radio interview with Spark, hosted by Nora Young, on CBC Radio One. If you live in Canada you can hear it today at 1PM NT or you can hear it now on the Spark blog under … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Social Media
Tagged CBC Radio, digital tools, Hollywood, Nora Young
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Will Hollywood learn from The Fault in Our Stars?
In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Marketing
Tagged consumers, digital tools, Hollywood, innovation, mass media, social media, The Fault in Our Stars, TV, tv spots
12 Comments
Movie Piracy: Surprising Tips from a Hollywood Insider
My recent post, The Movie Studios: Blinded by Piracy, generated many public and private comments. One very smart one came in an email from a highly placed executive within the movie and television business. He has allowed me to quote … Continue reading
Posted in Hollywood, Innovation
Tagged digital tools, Hollywood, innovation, internet, mass media, networks, piracy
9 Comments
The Movie Studios: Blinded by Piracy
When a bull enters the ring, the matador pulls out a red cape and waves it in front of his eyes. Predictably the bull goes mad and charges toward the cape. He leaves all his better instincts behind. We all … Continue reading
Indie Film needs an Open Internet
Recently I watched the new movie IN YOUR EYES on my large screen TV in HD. I paid $5 to rent it from Vimeo and stream it on my Apple TV. The movie was very good and the experience was … Continue reading
The Audience Fund for Indie Film
“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading
Posted in Audience, Distribution, Independent Film, Innovation, Social Media
Tagged Amanda Palmer, Andrew Weissman, audience, Bob Lefsetz, Caitlin Boyle, crowdfunding, digital tools, filmmakers, independent film, internet, James Swirsky, John Borthwick, Jonathan Reiss, Kickstarter, Lisanne Pajot, Marc Schiller, Sheri Candler, social media, VHX, Vimeo
25 Comments