Tag Archives: commercials

At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

Posted on July 29, 2012 by Chris Dorr

The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great time. … Continue reading →

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Another Crack in the Mass Media Wall

Posted on June 28, 2012 by Chris Dorr

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading →

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Will the TV spot ever be surpassed?

Posted on February 21, 2010 by Chris Dorr

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading →

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