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Tag Archives: cable TV
What is Premium (Video) Content?
Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television
Tagged cable TV, digital advertising, digital tools, filmmakers, Hollywood, Netflix, networks, social media, technology, Vimeo, YouTube
2 Comments
Advice For a Potential Client (creating new IP in the age of social mobile video)
Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading
Posted in Audience, Cable, Distribution, Mobile, Social Media, Television
Tagged cable TV, digital tools, innovation, mass media, networks, social media, technology
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Gradually, Then Suddenly: The Pay TV Bundle Erodes
“How did you go bankrupt?” Two ways. Gradually, then suddenly.” —-Ernest Hemingway, The Sun Also Rises The Internet does one thing very well (among others). It destroys business models, particularly those long held by legacy media companies. Two years I … Continue reading
Posted in Broadband, Cable, Distribution, Innovation, Internet, Old Media, Television
Tagged audience, cable TV, HBO, Hollywood, internet, Netflix, networks, Pay TV, technology, TV
1 Comment
The Achilles Heel of the Cable Networks
In Betting Against the Cable Bundle, Emily Steel captures some of the fault lines that exist in today’s mass media ecosystem. A cable TV provider, Suddenlink Communications, is in a dispute with Viacom, the media conglomerate that owns several cable … Continue reading
Posted in Broadband, Cable, Distribution, Internet, Television
Tagged cable TV, consumers, internet, mass media, networks, TV
1 Comment
How Cable TV Invented Crowd Funding
We assume that crowd funding first appeared when Kickstarter launched five years ago. We may be wrong. You see, the cable television business invented crowd funding a long time ago, when they created the basic cable bundle. The basic cable … Continue reading
Posted in Cable, Distribution, Innovation, Uncategorized
Tagged cable TV, consumers, crowdfunding, innovation, Kickstarter, mass media, networks, sports, TV
4 Comments
Everything You Wanted to Know About Cord Cutting but Were Afraid to Ask
This review also appears on PBS Mediashift. We have never really liked our local cable company. Over the years, many of us have wasted time waiting for the cable guy to show up to install or replace the box that … Continue reading
Posted in Distribution, Innovation, Internet, Mobile
Tagged cable TV, cutting the cord, e-books, internet, streaming TV, TV
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