Category Archives: Social Media

Advice For a Potential Client (creating new IP in the age of social mobile video)

Posted on October 23, 2016 by Chris Dorr

Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading →

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Media and a Strong Culture of Experimentation

Posted on January 16, 2015 by Chris Dorr

Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not).   Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading →

Posted in Audience, Distribution, Innovation, Internet, Old Media, Television | Tagged , , , , , , , | 2 Comments

What Taylor Swift Gets Right

Posted on November 6, 2014 by Chris Dorr

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and streaming services don’t pay … Continue reading →

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Film in the Future and Fan Uploaded Content

Posted on June 15, 2014 by Chris Dorr

I recently did a radio interview with Spark, hosted by Nora Young, on CBC Radio One. If you live in Canada you can hear it today at 1PM NT or you can hear it now on the Spark blog under … Continue reading →

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The Audience Fund for Indie Film

Posted on March 28, 2014 by Chris Dorr

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading →

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments

Want an Audience? Listen Carefully

Posted on January 15, 2013 by Chris Dorr

There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading →

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

Filmmakers: Gather Your Audience Early and Often

Posted on January 8, 2013 by Chris Dorr

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments

Zoe Keating, “I want to be paid in data.”

Posted on December 12, 2012 by Chris Dorr

Over two years ago, I wrote a post about Zoe Keating and why she was an artist that other artists (particularly filmmakers) could learn from.  Then she was a leader in using the Internet to distribute and make money from … Continue reading →

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You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the good … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments