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Category Archives: Hollywood
What is Premium (Video) Content?
Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television
Tagged cable TV, digital advertising, digital tools, filmmakers, Hollywood, Netflix, networks, social media, technology, Vimeo, YouTube
2 Comments
Does TV Have Any Gifts Left for Its Viewers?
Netflix continues to challenge the distribution model of traditional, linear TV. Rich Greenfield points out in a recent blog post that plain old TV cannot catch a break from this onslaught. As he writes, “If you think of the core … Continue reading
Film in the Future and Fan Uploaded Content
I recently did a radio interview with Spark, hosted by Nora Young, on CBC Radio One. If you live in Canada you can hear it today at 1PM NT or you can hear it now on the Spark blog under … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Social Media
Tagged CBC Radio, digital tools, Hollywood, Nora Young
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Will Hollywood learn from The Fault in Our Stars?
In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Marketing
Tagged consumers, digital tools, Hollywood, innovation, mass media, social media, The Fault in Our Stars, TV, tv spots
12 Comments
Movie Piracy: Surprising Tips from a Hollywood Insider
My recent post, The Movie Studios: Blinded by Piracy, generated many public and private comments. One very smart one came in an email from a highly placed executive within the movie and television business. He has allowed me to quote … Continue reading
Posted in Hollywood, Innovation
Tagged digital tools, Hollywood, innovation, internet, mass media, networks, piracy
9 Comments
The Movie Studios: Blinded by Piracy
When a bull enters the ring, the matador pulls out a red cape and waves it in front of his eyes. Predictably the bull goes mad and charges toward the cape. He leaves all his better instincts behind. We all … Continue reading
Pay by the Size of the Screen? Not Likely
This was recently reported by Variety. “DreamWorks Animation chief Jeffrey Katzenberg thinks the windowing model of feature films will become a “pay by the inch you watch.” During the Entrepreneurial Leadership in the Corporate World panel at the Milken Global … Continue reading
Posted in Distribution, Hollywood, Internet
Tagged Hollywood, innovation, internet, Jeffrey Katzenberg, mass media, movie theaters, Netflix, networks, user experience
3 Comments
When TV Viewers Get Control
Netflix released the second season of the House of Cards Friday February 14, 2014. All thirteen episodes were immediately available. My wife and I viewed 5 of them in one afternoon. We plan to complete the season within the next … Continue reading
Posted in Cable, Distribution, Hollywood, Innovation, Uncategorized
Tagged consumers, digital tools, HBO, Hollywood, House of Cards, innovation, internet, networks, True Detective, user experience
5 Comments
The More Films, The Better
Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact that the NY Times reviewed 900 films during 2013. … Continue reading
The Movie Theater in Our Heads
We are in the middle of the competitive season, as the build up to the Super Bowl and the Academy Awards plays across our many screens. We are constantly reminded about the winners and losers amongst the football and movie … Continue reading
Posted in Distribution, Hollywood, Independent Film, Innovation
Tagged Fast Company, Hollywood, independent film, innovation, Oscars, social media, technology
1 Comment