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Category Archives: Distribution
The Audience Fund for Indie Film
“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading
Posted in Audience, Distribution, Independent Film, Innovation, Social Media
Tagged Amanda Palmer, Andrew Weissman, audience, Bob Lefsetz, Caitlin Boyle, crowdfunding, digital tools, filmmakers, independent film, internet, James Swirsky, John Borthwick, Jonathan Reiss, Kickstarter, Lisanne Pajot, Marc Schiller, Sheri Candler, social media, VHX, Vimeo
25 Comments
The Indie Film World Needs 100 Amanda Palmers
The challenge presented to each indie filmmaker is the same. How do I get my work discovered? Typically, an indie film travels to success with the aid of a small group of usual suspects. The 2012 version of that trip … Continue reading
Posted in Distribution, Independent Film, Innovation
Tagged Amanda Palmer, Anne Thompson, Austin Kleon, crowdfunding, digital tools, Harvey Weinstein, independent film, innovation, internet, Kickstarter, TUGG, VHX
17 Comments
Two Distribution Scenarios for Successful Indie Films
Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you. The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime. … Continue reading
Posted in Distribution, Independent Film, Innovation
Tagged digital tools, filmmakers, independent film, innovation, internet, social media
16 Comments
The Denial at the Heart of Indie Film
It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality. There are two groups of people within this world. Those who deny the … Continue reading
Posted in Distribution, Independent Film, Innovation
Tagged digital tools, Filmmaker Magazine, filmmakers, independent film, internet, Scott Macaulay, social media
15 Comments
When TV Viewers Get Control
Netflix released the second season of the House of Cards Friday February 14, 2014. All thirteen episodes were immediately available. My wife and I viewed 5 of them in one afternoon. We plan to complete the season within the next … Continue reading
Posted in Cable, Distribution, Hollywood, Innovation, Uncategorized
Tagged consumers, digital tools, HBO, Hollywood, House of Cards, innovation, internet, networks, True Detective, user experience
5 Comments
We Own Our Own Copyrights
The simplest distinction often tells us all we need to know. In the music and film worlds there are artists who own the copyrights to their work and those who do not. The music industry just honored Paul McGuiness, the … Continue reading
Have a Great Song, a Great Film? Give it Away for Free
All artists should give away some of their work as part of their business model. Continue reading
Posted in Distribution, Independent Film, Innovation
Tagged Gift Economy, Grammies, independent film, innovation, internet, Lewis Hyde, Lorde, Royals, social media, The Gift, You Tube
8 Comments
The More Films, The Better
Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact that the NY Times reviewed 900 films during 2013. … Continue reading
The Movie Theater in Our Heads
We are in the middle of the competitive season, as the build up to the Super Bowl and the Academy Awards plays across our many screens. We are constantly reminded about the winners and losers amongst the football and movie … Continue reading
Posted in Distribution, Hollywood, Independent Film, Innovation
Tagged Fast Company, Hollywood, independent film, innovation, Oscars, social media, technology
1 Comment
When (and Why) Did I Start Paying for CBS?
The broadcast TV business model has always been very simple. Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading
Posted in Advertising, Cable, Distribution, Innovation, Internet, Television
Tagged CBS, consumers, experiences, HBO, innovation, internet, mass media, Netflix, networks, The Good Wife, TV
4 Comments