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Monthly Archives: July 2012
At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl
The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great time. … Continue reading
Posted in Advertising, Distribution, Innovation, Internet, Marketing, Social Media, Television
Tagged ads, commercials, internet, London 2012, media, NBC, Olympics, Survivor, TV ads, tv spots
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Storytellers and Audiences: Back Together Again
Storytellers and audiences have entered into a new relationship with each other as the Internet continues to reshape our mass media landscape. Whether it is the ability of a fan to directly fund a creative project, comment on a show, … Continue reading
Posted in Innovation, Internet, Mobile, Social Media, Storytelling
Tagged digital tools, innovation, internet, media, smart phones, social media, storytelling, technology
5 Comments
Everything You Wanted to Know About Cord Cutting but Were Afraid to Ask
This review also appears on PBS Mediashift. We have never really liked our local cable company. Over the years, many of us have wasted time waiting for the cable guy to show up to install or replace the box that … Continue reading
Posted in Distribution, Innovation, Internet, Mobile
Tagged cable TV, cutting the cord, e-books, internet, streaming TV, TV
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Movie Theaters: The Last Unconnected Screen
We are in the midst of a vast transformation driven by the Internet that is radically changing how we view visual entertainment. Every screen we use daily, be it a smart phone, a computer, a tablet or a TV is … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media
Tagged connected, innovation, internet, movie theaters, screens
5 Comments
Filmmakers Need to Find a New Lens
Yesterday Sara Kiener wrote a great post on Hope for Film on the pros and cons of Kickstarting for Theatrical Distribution. It led me to write this comment on the blog which I repost here in modified form. I have … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged filmmakers, independent film, innovation, internet, social media
2 Comments
99% of All Filmmakers Should Crowd Fund
The original version of this piece appeared a year ago on the Future of Film Blog at Tribeca Film.com, a blog I created and edited. There is nothing more frustrating and time consuming for a filmmaker than raising the money … Continue reading
Posted in Independent Film, Innovation, Internet
Tagged crowdfunding, filmmakers, independent film, Indiegogo, internet, Kickstarter, social media
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